Prak­ti­kum ­Pro­gram­ma­tic Ad­ver­ti­sin­g (m/w/d)

• You are studying economics, business informatics, marketing, communication science or a comparable course of study
• You have a high affinity for the internet and an interest in programmatic advertising, online marketing and digital advertising
• You work in a structured, independent and reliable manner
• You are confident in dealing with numbers and have already acquired basic Excel skills
• Your German and English skills (written and spoken) are very good
• You have at least 6 months time

• You will be responsible for the implementation of programmatic advertising campaigns for PAYBACK and partner companies via various channels such as display, social media (Meta, TikTok) and internal booking systems
• You prepare programmatic campaigns for booking
• You check and support the creation and briefing of advertising media, e.g. visuals, texts, tracking links, targeting
• You create regular reports and analyses according to performance-relevant key performance indicators
• You support our marketing and sales managers with offers and presentations
• You communicate with internal interfaces and coordinate with them on campaign implementation

• Your creative breaks: Play FIFA, indulge in Mario Kart, or smash table tennis balls! We even have an all-day coffee and water flat rate
• Student snacks: Tastier than the cafeteria, more choices than the shared kitchen in your apartment – that's our ESSZIMMER. Of course, we cater to vegetarian or vegan preferences too
• Stay flexible: For student employees, we offer various time models ranging from a relaxed 32 hours to an active 80 per month. Mandatory and voluntary internships are welcome, and we also consider requests for bachelor's or master's thesis
• Move it, move it: Our well-being bonus program – enjoy our TURNHALLE and take care of your body and mind during our Health Weeks
• Get Together: Expand your network and connect with many other students during a coffee date or at our monthly Students Get-Together
• Easy Going: Come as you are – as long as you come. The flat-rate travel allowance makes it easy for you

And now it's your turn! Please upload your complete application documents including cover letter, CV, references, certificate of enrollment (working student activity & compulsory internship) and details of the exact period of employment.